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May 09, 2008

Taste The Rainbow, Or The Mud Pit At The End of It.....

It's not uncommon for me to turn my back for half a second, only to find that huge leaps in technology, culture, even human evolution (genetically engineered über-race of designer babies, anyone?), have taken place whilst I was otherwise occupied doing something mundane, like vacuuming or having a sandwich.

So I just saw the commercial for chocolate-flavored Skittles.  As a general rule, I feel that anything which wasn't previously chocolate flavored, but has since been rendered such, is bound to be an improvement.  My weekend now has a purpose - I must procure some chocolate Skittles, and report back.  This new development kind of skewers Skittles' whole fruit-centric, "Taste the rainbow!" slogan, not to mention the fact that if in the past you were hankering for some small, spherical, candy-coated little chocolate candiesSkittles_2, you ate M&Ms like a normal person.  But whatever.

Actually, in doing a bit of research, I find that all sorts of upheaval and unrest have been going on in the Skittles camp for well over a decade.  Turns out that "taste the rainbow" spiel is old hat.  Did you know they made special edition ice- cream-flavored Skittles briefly in 2006?!  Nor is this the first time Skittles have gone chocolate!  Nay - this unholy alliance was first forged way back in '98 (then discontinued in 2001). The good news is that the discontinuation didn't take.  This second edition mocha mutation was re-introduced at the 2007 All Candy Expo........the existence of which could easily eclipse the invention of not only chocolate-flavored Skittles but also even, say, chocolate-flavored broccoli.  Indeed, this raises far more pressing concerns: where exactly will the 2008 All Candy Expo be taking place, and can any ol' member of the general public simply walk in off the street and start grabbing samples?  Just let me know far enough in advance so I can rent a few steamer trunks and some day laborers.......

But to get back on point, sort of:  are fruit-flavored M&Ms only a matter of time?

Of course, Mars, Incorporated manufactures both M&Ms and Skittles.....so why futz around with chocolate-flavored Skittles, or fruit-flavored M&Ms, in the first place?   It's like that whole, "Which came first, the chicken or the egg?" dilemma, particularly if you throw egg-flavored chickens and chicken-flavored eggs into the equation.......actually, it's nothing like that.  Never mind.

This is starting to make my head hurt.  I'll just try some and let you know if it was worth all this rumination............

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